ah yes… finally a voice of reason. i’m sure you’ve heard of hypebeast, the locally based website that catalogs all the hottest releases in streetwear. its like a PR exec’s wet dream (if all those street brands could afford a PR exec). hence the rise of dontbelievethehypebeast.com. these guy(s)? are awesome in that they strip away the hype and relay the info with a healthy does of sarcasm and skepticism.









